Northshire Bookstore 2018 Holiday Promo

I love bookstores. Usually I beeline straight for the Sci-Fi section to see what new shenanigans my imagination can get up to. I especially love Northshire Bookstore, which has been open in Manchester, Vermont for over forty years, and in Saratoga Springs, New York for five. Huge selection, great atmosphere, and while I personally have nothing against Barnes and Noble, there’s something about shopping at a local store that completes the experience.

I was happy to produce this video for the Saratoga Springs location. Gathering footage, recording a voice-over, and picking up a couple extra shots is a simple but effective way to go about it, and the square format with subtitles is the perfect format for Facebook, where it needs to quickly grab the attention of someone scrolling with their feed who many not be watching it with audio. Enjoy!


Full disclosure: I’m a part-time employee of Northshire Bookstore.