The Recap Promotional Video

When you put out anywhere up to a couple hours of content a week, the average viewer might not get the chance to watch all of it. One possible solution? A highlight reel of the best moments from each video of the week. And that’s exactly what Boter (uh, that’s me) did when he created The Recap.

This is a promotional video I created as Press Enter for a series I produce as Boter Bug, my personal YouTube persona. So, uh, I’m going to stop talking about myself in the third person from here on out.

The Recap has a few ingredients that make it work. 1: It’s short (2-4 minutes). 2: It keeps a regular schedule (so people know when to expect a new one). 3: It’s native to Facebook (so it auto-plays and is more easily shareable on the platform). 4: It’s funny (and more likely to get shared).

This video incorporates clips from the past three years of The Recap, showcasing its evolution and some of the best clips from its run so far. Enjoy!


Northshire Bookstore 2018 Holiday Promo

I love bookstores. Usually I beeline straight for the Sci-Fi section to see what new shenanigans my imagination can get up to. I especially love Northshire Bookstore, which has been open in Manchester, Vermont for over forty years, and in Saratoga Springs, New York for five. Huge selection, great atmosphere, and while I personally have nothing against Barnes and Noble, there’s something about shopping at a local store that completes the experience.

I was happy to produce this video for the Saratoga Springs location. Gathering footage, recording a voice-over, and picking up a couple extra shots is a simple but effective way to go about it, and the square format with subtitles is the perfect format for Facebook, where it needs to quickly grab the attention of someone scrolling with their feed who many not be watching it with audio. Enjoy!


Full disclosure: I’m a part-time employee of Northshire Bookstore.